The object is the Good (it's supposed to be...), creating two Alter Ego to put near to it, we could obtain an increasing sense of variety. The Bad is thinner so the height have to be 1.25 time more than the original, and the width 0.618. For the Ugly is the other way round. This is supposed to be applied to a box, in case of other complex forms the intuition would lead me to the correct application of it. A sphere would generate two ellipsoids, a piramid would became lower or higher and so on...

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