HONG SOYOUNG

Ciao
I'm an exchange student from Korea.
BA in Industrial design department, KAIST
and now I'm doing my master's in the same university.

< Exercise01 >

<Motto>
"예술은 다른 것을 맛보는 것이지, 일등을 매기는 것이 아니다" _백남준
"Art is experiencing something different, not determining the rank"

This phrase is spoken by Korean famous video artist, Nam June, Paik. He worked with a variety of media and is considered to be the
the founder of video art. Art is meaningful itself since it is a creative activity. This phrase always motivates to design something
without concern of failure.

< Design Attributes & References >

1) CLEAR
-Everything should be clear from form to function
-Design that has simple and refined form
-Design which is intuitive

2) WITTY
-clever, creative
-Make people smile
-Express something in different ways

3) COLORFUL
-various, diversified, complex
-mix of different things

<Transforming Rules>

1) more CLEARLY
2) more WITTY
3) more COLORFULLY

Project1_

<Theme>
CHANDELIER

<Catalyst & Paradigm>

<Transformation Scenarios & Results>

SCENARIO_1

http://www.youtube.com/watch?v=ldq5bhxKANo&feature=player_detailpage

SCENARIO_2

http://www.youtube.com/watch?v=MqplfUAvSeY&feature=player_detailpage

Project2_

<Theme>
BENCH

<Catalyst & Paradigm>

<Transformation Scenarios & Results>

http://www.youtube.com/watch?v=mzmAXFVLFBU&feature=player_detailpage